You never arrive alone

Triathlon is one of the most individual sports out there: you swim alone, you ride alone, you run alone.

Sales can feel the same: your quota, your numbers, your pipeline, your commission. The “lone wolf” stereotype isn’t random.

Except I don’t believe in either of those ideas.

When I started triathlon and when I joined diio, I understood something that is crystal clear to me today: you compete alone, but you never arrive alone.

My first Ironman in Pucón (1.9 km swim, 90 km bike, 21 km run) wouldn’t have even started (let alone finished) without my club. The club is the one waiting for you at 5 a.m. to swim, the one on the same wavelength as you. The one pushing you when you’re tired, when your legs can’t give any more and your pace starts to drop.

If there’s no one reminding you that you can push a little further, it’s very hard to keep moving at a good rhythm.

In B2B sales, it’s exactly the same. From the outside, it looks like an individual game. But if you try to do it alone, you burn out in the process.

In both sales and an Ironman, performance is 100% collective.

In sports, there’s the coach who trains you, the one constantly giving feedback, the one analyzing your data, your weight, your nutrition. In sales, there’s also someone training you, reviewing your calls, helping you prepare a meeting, working the CRM, sharing insights.

There’s also the person who celebrates your deal as if it were their own.

And that doesn’t happen in every company. For me, that’s one of the things I value most about the team I work with today.

It was the same at the Ironman.

I crossed the finish line in Pucón and a big part of my club was there waiting. And yes, you cry. Because in that moment you understand that the achievement isn’t just yours.

‍

alking to my mom after the race, I realized something that has always moved me: I’ve never enjoyed winning or celebrating alone. It’s always been with family, with friends, with a team. If it’s not shared, it doesn’t motivate me the same way.

What truly drives me is building a team. Motivating and being motivated. Hitting goals, yes, but both personal and collective ones.

Now my second Ironman is coming up, in Palma de Mallorca in May. I’m on fire training. But beyond the physical challenge, what excites me most is still the same: the team behind it.

I deeply believe that high performance is not individual and never will be. It has culture. It has teamwork. It has collective energy.

I’ve always said that neither in an Ironman nor in sales does the strongest win. The one who wins is the one who builds the best team. The one who participates. The one who brings good energy. The one who wants the best not only for themselves, but for everyone.

Because yes, you can compete alone.

But you never arrive alone.

‍