Talana

Talana: a standard that does not depend on being present

Talana, the Chilean people management platform used by more than 2,000 companies in Chile and Peru, grew to the point where each salesperson on its commercial team had developed their own way of selling. That is not disorder: it is what happens when a team grows faster than its processes can keep up. The cost becomes visible when the company wants to understand which of those approaches works best, because what sets the top-performing salesperson apart stays inside their own meetings.

Sales leadership solved it in the only way available at the time: reviewing recordings one by one, between five and eight hours a week. It worked with a small team. Not with a growing one.

“When you're in sales, you don't notice it, because you don't join the others' meetings. So I said: I have to do something to standardize this.” — Gabriel Silva, Sales Director at Talana

With diio, what works in a meeting stopped belonging only to the person who had it. Talana can understand what happens in every conversation and how each salesperson performs without a leader having to attend, so best practices are identified and shared instead of disappearing with the person who discovered them. Scaling the team no longer means scaling the hours spent reviewing meetings. “You spread best practices, you spread knowledge,” summarizes Felipe Jorquera, Chief Revenue Officer at Talana.

Getting the context of a deal no longer takes extra work either. At Talana, no one needs to enter a platform and reconstruct it: they ask diio. Gabriel asks SPARK, diio's AI model, or checks HubSpot, where the integration between the two keeps everything recorded. Felipe does it from his phone in the middle of the day.

“I have the diio bot [SPARK] on my phone, and on WhatsApp I ask: hey, what's happening with this deal? What's the context? What are the main pain points? Who has been involved? In my day-to-day, it's incredibly useful.” — Felipe Jorquera, Chief Revenue Officer at Talana

Those same conversations inform a second decision: what the company should build. When a customer asks for something that does not exist yet, the team clips that moment and sends it directly to product or implementation, with the customer's own voice and no intermediaries.

The change went deeper: the standard stopped depending on someone watching, the sales team adopted diio across the board, and sales leadership recovered between five and eight hours every week to spend on making decisions instead of reviewing meetings.

“Today, we have a team of excellence, and we would not have reached that level so quickly without diio.”