With dozens of reps selling, Siigo Kame had no time to join every call or understand why a rep missed their target. With diio, every conversation becomes insight: today they know where to support the team and understand their customers’ full journey.

How Siigo Kame went from gut feelings to real data with diio

100%

Conversations

analyzed across the team

0%

Blind sales

Data-driven decisions

+ Agilidad

Improved times

for calls and responses

Mosaico de diio

Siigo Kame

Siigo Kame is Grupo Siigo’s cloud accounting and business software in Chile. Siigo is the Colombian tech giant with more than one million customers across Latin America.
Country
Chile
Colombia
Peru
Mexico
Team size
100+ people
Industry
Finances
Plan
Enterprise

Siigo Kame: decisions based on data, not hunches

Siigo Kame’s sales team was growing, but leadership had no way to join every call. When a rep missed their target, the reasons stayed unclear. And understanding why a customer closed meant running interviews and surveys.

“If we don’t really understand why a sales rep didn’t hit their target, we’re flying blind.”
- Carlos Ayube, Sales Director at Siigo Kame

With diio, every conversation is analyzed automatically. Leadership sees where to support each rep to close their gap, and reps get feedback they can put into practice right away.

For marketing, diio shortened the path to understanding the customer: they now see the full journey, why customers choose them and why they stay. And one WhatsApp message is all it takes to see the month’s most frequent questions.

“This chat with diio has become my best friend.”
- Paola Pereira, Segment Marketing Leader at Siigo Kame

The result: data instead of hunches. Call and response times improved, and today Siigo Kame uses real information to confirm whether it’s reaching its ICP.

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